LOCATION: Barcelona
Overview.
Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program young business leaders will develop the skills, adaptability and curiosity not just to keep up with evolution, but also think ahead and drive change.
Note: Please note that students may attend classes remotely in the event of extenuating circumstances, for example unavoidable late arrival to their campus city.
Degree Awarded:
A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Digitalization in the fast-paced global economic climate is producing new and exciting startup opportunities as well as offering existing businesses new avenues for staying relevant and optimizing business.
Through EU's Bachelor of Arts in Digital Business, Design & Innovation program the entrepreneurial innovators of tomorrow will develop the skills, adaptability and curiosity to not just keep up with technological advances, but to be innovative in their thinking and drive change as they move forward in their careers.
Program Structure:
The Bachelor of Digital Business, Design & Innovation is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).
The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the second and third years. In the third year, students will focus on how modern technological advances are changing the way business is conducted and develop the qualities needed to be successful in the digital age.
YEAR 1
SEMESTER 1
Business Management
Managing People & Organizations
Marketing & UX
Impactful Communication
Finance & Accounting
Innovative Technology in Business
SEMESTER 2
Project Management
Applied Data Analytics
Economics & Enterprise
Responsible Management
Digital Branding, Advertising & Media Channels
Creativity & Design Thinking
SEMESTER 3
Logistics & Operations
Digital Business
Financial Reporting & Analysis
Entrepreneurship & Business Development
Boosting Creativity
Digital Skills Development
YEAR 2
SEMESTER 4
Strategies in A Disruptive World
Marketing in Action
Business Research Methods
Digital Economy
Web Design & Web Analytics
Digital Leadership
SEMESTER 5
Creative Business Cases
Transformational Change Management
Innovation in Business
Introduction to Data Science
Digital Transformation
Entrepreneurship in Digitalization
YEAR 3
SEMESTER 6
Global Business & Strategy
The Business Consultancy Project Part I
Marketing Across Cultures
SEMESTER 7
Developing Leadership & Management
The Business Consultancy Project Part II
International Entrepreneurship
Requirements:
- 1 certified copy of high school diploma and transcripts; or equivalent.
- Proof of English level: CAE B2 with a minimum score of 169; native English speaker or equivalent.
Semester 8
(21 CH | 30 ECTS)
Business Consulting & Project Management
Entrepreneurial Leadership
Professional Soft Skills
Digital Graphic Design & Management
Digital Reputation & Intellectual Property Rights
The Future of The Financial Service Industry
Career Options:
Upon the successful completion of any of EU's bachelor’s degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The Bachelor of Arts in Digital Business, Design & Innovation degree provides students with business knowledge and specialist skills particularly in the digital area. Specialist subjects include digital leadership and digital transformation. Students who successfully complete this degree may be interested in the following job positions:
Product Transformation Officer
Product transformation officers are responsible for an organization’s product and innovation strategy to ensure that it is optimal for the target audience. They will either devise new products or finetune or transform existing ones in order to satisfy current and future consumer needs profitably. Their tasks include creating product strategy, product design, market research and project management for new product development and its implementation.
The skills needed by a product transformation officer are leadership, consumer understanding, vision and data analysis as well as finance.
Digital Brand Manager
The duties of a digital brand manager include developing campaigns, creating and implementing an email marketing strategy, engaging users on social networks, promoting posts and writing copy, among many others. A digital brand manager is constantly evaluating results to ensure campaigns are optimal for lead generation and sales conversion.
A digital brand manager requires good analytical, research and creativity skills as well as knowledge of marketing.
Digital Transformation Manager
Digital transformation managers are in charge of reviewing existing processes, structures and roles within an organization and for optimizing them with digital solutions. These professionals will coordinate with current staff to ensure that all needs are covered with new systems and with IT to ensure feasibility. They will lead on the design, development and implementation of technological solutions. Change management tasks will also be undertaken by this professional to ensure project acceptance.
This professional should have good organizational, planning, project management and people management skills.
Business Analyst
Business analysts are responsible for solving problems that affect a company’s performance and efficiency. Among other tasks, they are responsible for collecting data needed for decision-making, undertaking market research, recommending changes, implementation and quality control of the implemented system to enhance company efficiency. They will create IT solutions and will be involved in the design and modification of systems.
A business analyst will be required to have a business background and IT knowledge as well as good interpersonal and presentation skills.
Areas of Work
The Bachelor of Arts in Digital Business, Design & Innovation degree will provide students with specific skills needed to work across several sectors especially in the digital world together business knowledge across major business disciplines. Some sectors and professional fields which may be of professional interest for graduates of this degree are found below:
E-commerce
E-commerce, also known as electronic commerce, refers to the selling and purchasing of goods online. As opposed to physical stores, product display and transactions take place virtually. Ecommerce professionals are also charge of the monetary transactions which take place on the web as well as the product information displayed and the correct functioning of the site.
Media Planning
Media planning refers to the process by which an organization decides on the timing and outlets to use for advertising. Aligned with an organization’s goals, decisions are based on the visibility, reach, engagement and reputation generated with the target audience as well as ROI, among other factors. The media planning department manages large budgets and will monitor results to determine the plan’s effectiveness.
Change Management
The role of change management is to minimize resistance to new projects within an organization. These may comprise changes in processes, procedures, roles and technology, among others. Change managers ensure that projects are implemented smoothly by effectively communicating project benefits and mitigating employee fears.
IT
Information Technology (IT) is a sector which provides products or services related to facilitating communications and transmitting information between systems. It achieves this by using computers, hardware, software and telecommunications that keep data secure and networks in good standing.