Master in Digital Marketing, Transformation & Design Thinking (English)

Centro EU Business School
Método Presencial
Lugar Barcelona
Tipo Maestría

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Florencia Costa

Modalidad de impartición El Master in Digital Marketing, Transformation & Design Thinking (English) se dicta de manera Presencial, en Barcelona.
Número de horas El tiempo de duración del programa es de 1 año.
Titulación oficial Al finalizar el tiempo de estudios, EU Business School otorga titulación oficial.
Valoración del programa El Master en Marketing Digital, Transformación y Design Thinking es un programa educativo excepcional que combina a la perfección tres disciplinas clave en el mundo empresarial actual: marketing digital, transformación organizacional y design thinking. Esta fusión de conocimientos proporciona a los estudiantes una comprensión integral de cómo las empresas pueden navegar con éxito en el entorno digital en constante evolución. El enfoque en la transformación organizacional es una característica sobresaliente de este máster. En un mundo donde las empresas deben adaptarse rápidamente a los cambios, comprender cómo liderar la transformación dentro de una organización es esencial. Los estudiantes aprenden a identificar oportunidades de mejora, implementar cambios efectivos y gestionar la resistencia al cambio.
Dirigido a La Maestría se dirige a aquellos interesados en el marketing digital.
Empleabilidad Al egresar de la Maestría, los alumnos podrán ocupar roles como Especialista en Marketing Digital, Gestor de Transformación Digital, Gerente de Producto Digital, Diseñador de Experiencia de Usuario (UX), Consultor de Marketing y Estrategia Digital, Analista de Datos, Gestión de Proyectos, Investigación de Mercado y Especialista en Comunicación Digital.

Master in Digital Marketing, Transformation & Design Thinking (English)

Contenido
Master in Digital Marketing, Transformation & Design Thinking (English).

DURATION: Three terms/one year
NUMBER OF CREDITS: 60 ECTS
LANGUAGE: English
LOCATION: Barcelona

Overview.
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give you the skills needed to design effective digital marketing campaigns, apply strategic approaches to digital transformation and re-design and re-imagine businesses and products through new technologies. You will also learn to understand consumer motivation and the fundamentals behind search engine algorithms. They will also develop innovative ideas using design thinking among other ideation techniques.

Degree Awarded.
A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Benefits of Studying a Master's.

International
networking
with classmates, lecturers and business professionals

Improve
critical-thinking skills
and learn to be a
problem-solver

Gain a global
perspective
by studying in a diverse and multicultural environment

Why Barcelona?
Studying a Master in Digital Marketing in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.

Admission Process for Master’s Programs

At EU, we understand that choosing a master's program that fulfills your professional objectives while fitting your educational goals is a process that requires a lot of research and deliberation. EU's dedicated admissions team is available to help students with any queries or questions they might have. To find out more about EU Business School, we also encourage students to visit our campuses, meet current EU students and attend our classes and open day sessions.
Admission Requirements:
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.