Modalidad de imparticiónLa impartición de este programa se realiza en modalidad presencial.
Número de horasLa duración de la cursada es de 12 meses.
Titulación oficialLos egresados de este máster reciben una doble titulación por parte de EAE Business School y Universitat Politècnica de Catalunya (si estudian en Barcelona) o por Universidad Rey Juan Carlos (si estudian en Madrid).
Valoración del programaRealizando estudios de mercado a nivel global, analizando los distintos comportamientos de los consumidores de acuerdo a diferentes criterios y estudiando distintas técnicas de ventas, los participantes del Master in Marketing and Sales Management aprenderán todo lo que necesitan para destacarse en este sector.
Con una formación integral que apunta a que cada estudiante desarrolle una mirada global y explote al máximo su creatividad, la currícula diseñada prepara a los alumnos para que sean capaces de elaborar estrategias de mercadotecnia que revolucionen el mundo de las ventas.
Dirigido aLa propuesta se abre a profesionales y licenciados universitarios que tengan un nivel de inglés avanzado y deseo de sumergirse en el mundo de las ventas y el marketing.
EmpleabilidadAl concluir su formación, los profesionales estarán listos para desempeñarse en puestos ejecutivos de alta responsabilidad en los departamentos de comercialización, ventas y mercadeo de todo tipo de empresas.
Master in Marketing and Sales Management
ContenidoMaster in Marketing and Sales Management.
Formato: Full Time Modalidad: On Campus Duración / Créditos: 12 meses / 70 ECTS Idioma: English Campus: Barcelona
Presentation.
The Master in Marketing and Sales is designed to enable you to transform market challenges and opportunities into competitive advantages for the company. The program gives you solid training in both marketing and commercial management, as well as insight into the latest marketing trends and an in-depth understanding of the organizational aspects that generate corporate value, a key factor for the growth of any organization.
Upon completing the tuition period in Spain, students have the option of doing a two-week residential placement at Kean University (USA).
We keep moving forward
The need for professional training is constant as the world around us is uncertain. In this new reality, we have developed protocols and methodologies in order to make sure that our students can continue to receive high quality education and keep developing professionally at our Madrid/Barcelona campuses, through virtual presence, using the Hybrid format or being anywhere in the world. We are a community committed to education, wellbeing and everyone’s safety.
The Reasons Why You should choose the Master in Marketing and Sales.
We could give you loads more. We might mention key benefits such as employability, revitalizing your career, enhancing your visibility, and so on. But here is a list of specific reasons that explain why taking this Master is a safe bet:
EAE Entrepreneur.
Through our business incubator, we help shape, finance and accompany your entrepreneurial ventures. EAE Lab gives you the resources and environment necessary to enable you to identify your competitive advantages and develop your business idea.
Residential Program in New York.
At the end of the tuition period, you can do a two-week residential program on Retail & Services Marketing at Kean University (USA).
International Talent Program.
If your goal is international professional development, you will gain the maximum visibility among the multinationals that work with EAE through the Employment Workshops and interviews with headhunters and international recruitment consultants.
Advisory Board.
Our master tuition plans are developed in collaboration with an advisory board formed by 26 professionals from companies such as Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa and Dockers, among others.
Business Networking.
Meetings with professionals from large companies and other students, enabling you to expand your network of contacts. In 2018, we organized meetings with executives from companies such as Google, Vodafone, Accenture, Intel and Telefónica, to name just a few.
Program.
Today’s business environment is constantly evolving. Globalization, new information technologies and new distribution channels are all changing the perspective of marketing and the way we sell. To compete in a global setting, we have to access new markets, tackle new competitors and, most importantly, approach commercial and marketing management from a more innovative perspective.
Consumers are increasingly demanding and have access to information to help them make decisions. To fulfil their demands, companies need well-rounded professionals, with updated training in marketing, the skills to cater for an increasingly fluctuating market and the capacity to take full advantage of new technologies.
Objectives.
Business Intelligence
Gaining a command of techniques and sources for obtaining information and an in-depth understanding of the creation of an information system for Marketing, Sales and Competitive Intelligence. Analysing the market situation, defining the different scenarios, ascertaining the opportunities and developing the marketing strategy.
Strategic Vision
Identifying opportunities, threats and possibilities for change within the company setting, directing the strategy in response to the potential sales scenarios. Getting an in-depth insight into the opportunities and risks generated by the latest trends that emerge every day, as well as adapting the company to the competitive environment.
Executive Skills
Leading and motivating teams in a globalized and multicultural setting. Understanding how the Marketing and Sales Department should related to the rest of the organization in order to enhance the company’s value.
Course content.
TOTAL CRÉDITOS 70
BARCELONA.
Module 1 - Organizational Management.
- Commercial and marketing planning process in organizations - 5 ECTS
- Market research, information management and decision-making - 5 ECTS
- Financial impact of strategic decisions - 5 ECTS
- Marketing in digital environments - 5 ECTS
Module 2 - Strategic Marketing.
- Creating value in businesses - 5 ECTS
- Delivering customer value - 5 ECTS
Module 3 - Strategic Market Planning.
- Sales and marketing strategies - 5 ECTS
- Customer and Key Account Management: new models of business organization - 5 ECTS
- Business strategies for customer-centric marketing - 5 ECTS
Module 4 - Minor
- Minor- 10 ECTS
Module 5 - Master´s Thesis
- Master´s Thesis- 15 ECTS
Choosing EAE enhances your future with our Master in Marketing and Sales Management.
At EAE, we train professionals with the profiles in the highest demand from companies and the competences required in the employment market. The knowledge and skills you acquire here and now will have a real impact on your professional life. Start imagining this bright future and take a look at some of the professional opportunities that await you with our Master in Marketing and Sales Management.