Modalidad de imparticiónEl Summer Course in Fashion Luxury Marketing se dicta presencialmente.
Número de horasEl tiempo de estudio es de 4 semanas.
Titulación oficialEl centro le entrega al alumno una certificación oficial de estudios.
Valoración del programaEl Summer Course in Fashion Luxury Marketing, dictado por IED Istituto Europeo di Design en su sede Roma, le ayuda a conocer el mercado de la moda y la industria de lujo, le brinda conocimientos de liderazgo y gestión para poder manejar marcas de lujo en un ámbito tan competitivo. Le enseña sobre comunicaciones y relaciones públicas, técnicas estudio de mercado y competencia, de análisis sectorial y canales de distribución.
Dirigido aDirigido a estudiantes que quieran formarse en el negocio de las marcas de lujo y técnicas de marketing.
EmpleabilidadAl terminar sus estudios, podrá trabajar en marketing de marcas de lujo, en el manejo de las comunicaciones y las redes sociales.
Summer Course in Fashion Luxury Marketing
ContenidoFashion Luxury Marketing .
Duration: 4 Weeks | Language: English
Through their coursework students will acquire the management tools and techniques needed to build and maintain luxury brands in a competitive global environment through principles of: Fashion and Luxury, Luxury and Managing Luxury Brands, Integrated Communications Strategy, Public Relations and Events Management, Fashion/Luxury Sectorial Analysis, Distribution Channels in the Fashion/Luxury industry.
Taught entirely in English, this program offers students the international perspective that they will need in order to become future talents in these highly competitive sectors.
Description :
The world's best luxury brands and fashion houses rely on business vision as much as creative talent, therefore course aims to provide each student with an insight into the heart of the fashion/luxury world by learning from successful brands. Students will learn to apply management knowledge to the luxury industry and will focus on the fashion and lifestyle industry which are sectors amongst the fastest growing in the world.
Furthermore students will gain tangible work experience through business projects that are an inherent part of the course. Students will acquire a knowledge of the differences in international business culture. Students will gain skills, knowledge and experience much in demand across exclusive and highly competitive jobs markets in the areas of: branding, marketing, merchandising and events across the fashion and luxury sectors.
IED Roma
La ciudad de Roma, periódicamente aloja eventos de importancia nacional e internacional que ven a IED como protagonista activo, entre los cuales se encuentran el Festival de Cine, RomaEuropa Festival, AltaRoma AltaModa, Festival de Fotografía. La apertura reciente de los nuevos museos Macro y Maxxi, ha dado un impulso renovado a la industria del arte contemporáneo, despertando el interés de un público cada vez más vasto y heterogéneo.
Otra formación relacionada con marketing estratégico